Company
Founder
- company
- founder
How I think about building
I don’t approach building as self-expression or experimentation.
I approach it as an engineering problem.
Every system eventually fails at its weakest point. The more parts you add, the more failure points you introduce.
That’s why I bias toward:
- small, focused systems
- clear boundaries
- decisions that remove options instead of adding them
This way of thinking didn’t come from startups.
It came from years of building and running complex software systems where simplicity is not aesthetic—it’s operational.
What I optimize for (and what I don’t)
I don’t optimize for:
- speed at all costs
- scale for its own sake
- impressive roadmaps
- clever abstractions
I optimize for:
- systems that keep working
- decisions that reduce future effort
- products that stay understandable as they grow
- businesses that don’t collapse under their own weight
If something adds complexity without clear leverage, I remove it.
How this shows up in my work
This way of thinking shapes everything I do at Beamer:
- Consulting focuses on simplifying products, pricing, and decisions before growth creates fragility.
- MicroSaaS tools are intentionally narrow, designed to do one job well without accumulating features.
- Break Free Now exists because the same discipline applies before ownership too: build deliberately, not dramatically.
Different formats. Same mindset.
How I work with people
I don’t position myself as a motivator or a guru.
When I work with founders or product teams:
- I challenge assumptions
- I ask what can be removed
- I look for simpler paths that hold under pressure
My role is not to add energy.
It’s to reduce noise so good decisions become obvious.
Connect with me on LinkedIn.