MicroSaaS
Small, focused software built to do one thing well. These tools apply the same principles Beamer teaches: fewer features, fewer moving parts, and products that work reliably for many customers.
Build what is yours.
Consulting
Strategic and technical consulting for product companies that want to grow without adding unnecessary complexity. I help founders simplify products, pricing, and systems so the business stays efficient and easy to run as it grows.
Break Free Now
Writing and education for experienced professionals who feel stuck in corporate roles and want to build something of their own, without reckless jumps or empty motivation.
Simplicity doesn’t happen by accident.
1
Focus
As products gain customers, everything starts competing for attention. Focus means deciding what not to build, not to sell, and not to optimize, so effort goes where it actually moves the business.
2
Structure
Complexity creeps in through options, exceptions, and special cases. Structure replaces ad-hoc decisions with simple rules and systems that keep the product and the business easy to run.
3
Reach
Instead of adding more features for fewer customers, simplicity allows products to reach more people without increasing cost, fragility, or cognitive load.
Grounded in real outcomes.
Informed by real product work
Shaped by years of building, running, and maintaining software products where simplicity, reliability, and efficiency actually matter.
Based on proven strategy, not trends
Guided by first-principles thinking and Christensen’s disruption logic to avoid over-serving, unnecessary complexity, and fragile growth paths.
Built for product companies with customers
Designed for companies that already sell something and want to grow without turning their product into a mess of features, exceptions, and special cases.
Keep your product simple as it grows.
Work with Beamer to remove unnecessary complexity, clarify what matters, and design a product and business that stays easy to run as it gains customers.
No hype. No pressure. Just clear thinking applied to real product businesses.